The founders of Hubspot and MIT Alum Brian Halligan and Dharmesh Shah have produced a knock out punch with their new book called Inbound Marketing: Get Found using Google, Social Media, and Blogs. What I liked the most about this book is that it was very simple to read, and it is not just a great book but it is a fantastic resource that you can resort to often.
Every chapter has easy and practical tips to help your customer base find you in a language that anyone can understand, regardless of your technical ability. Gathering attention in this noisy, busy, and cluttered world doesn’t have to be as hard as you think if you apply their useful suggestions. From blogging, Google, Facebook, Linkedin, Twitter, YouTube, and more, Dharmesh and Brian have it covered in spades.
The days of interrupting and “pushing” are increasingly less effective because it is easy for consumers to block and tune you out. That doesn’t mean there are less customers out there, in fact, they will beat down your door if you have what they are begging for, and this book shows you how to “pull” them in via Inbound Marketing without annoying the hell out of them.
Gravity is always at play where you can fight or you can harness this force by working with it. Inbound Marketing is the smart and efficient approach that can be accomplished with a low to no cost, and the potential return is astronomical. This book is a must read for businesses big and small wanting to attract more leads, exposure, buzz and revenue, as well as bloggers striving to gather a larger audience. I highly recommend you buy it for you and your employees.
Dharmesh Shah also Blogs on a kick ass startup site called: Onstartups.com. Thier Inbound Marketing Book is pretty cool also.